I have put some thought into things, and after a rather long stint of a particularly woeful amount of sales, I’m doing some spring cleaning in my shop.
Anything that doesn’t end up selling due to this sale, I’ll either gift out, or donate. So, friends, family, or even just people who read this, if you want something, snap it up while you can. I might be adding more to the sale section over the coming weeks, but this is only going to run for a month.
Anyway, enough with the shameless self-promotion. 🙂
I am planning on backing away from a good portion of the crochet things that I’ve been doing, especially the larger pieces. I’m going to be refocusing my shop on a few things, and hopefully that will mean better things to come for my shop.
I am also planning on getting back to my roots, the reason why I originally started my Etsy shop. I had originally focused on jewelry and other similar accessories, so there will be a shift back to that, with some small crochet items tossed into the mix.
I am still in the process of deciding just what I want to take away and what I want to add, but I have a pretty good idea. And while I do love each of the things I make, if I want this to be more successful, I have to realize when something isn’t working, and it hasn’t been working for a very, very long time.
There are also other things that I do love, so I’m going to take a cue from those things and put the love for those things into my shop instead. I’ve talked to a few other small business/Etsy shop owners, and others have also had to do the same thing, some have done it more than once, some do it somewhat regularly in order to stay more relevant and more competitive. I feel that perhaps it is the best course for me at this time since all the promoting that I have been able to put the time into, and what minuscule resources I have has done next to nothing to actually help increase sales of anything that I have at this time.
It’s frustrating, it’s tiresome, it’s a bit humiliating, and certainly very humbling. Which sometimes is a very, very hard set of emotions to deal with.
While I am certainly my own worst critic most of the time, I really felt like I was doing well, progressing, my skills with crochet were getting better, my photography and staging skills, getting a better handle on search engine optimization, promoting tastefully (I hope) across as many social media sources as possible without looking desperate… I was gaining some amount of confidence, to what feels like no avail.
I realize that this might sound rather Debbie Downer, and I don’t intend it as such and I certainly am not looking for pity, a pat on the back, or guilt-driven purchases. I just want to be able to be honest about how I’ve been feeling about all of this.
I want to be able to turn this into the drive and motivation to make some big changes, and hold onto the hope that it turns things around for me.